Various Clients
Various Agencies
Ok, I think you got it.
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Dove Global - Flying Beauty Bar - FOOH ↴
To join the Super Bowl LVIII conversation on SoMe without being an official sponsor, we created an eye-catching CGI video featuring a giant beauty bar flying over Las Vegas, the host city of the game. The post generated such a positive buzz that Dove recreated the idea, but now in New York City, to celebrate the 20th anniversary of the Real Beauty campaign, turning the beauty bar blimp into a distinctive asset for the brand on social media.
Nike - Win Reactive - Post ↴
Nike has a global editorial presence on Instagram that uses headlines to celebrate the victories of its sponsored athletes. I collaborated with the nike.monks team to create a post for Niels Vink, celebrating his win in adaptive tennis at Wimbledon 2024. The key insight? Since his youth, he has consistently won major tournaments and set records time and again. There's not a chance of seeing him not achieving a goal.
Netflix US - Rooftop Billboard ↴
LIFT is a movie about a gold heist on a plane at 40,000 feet. So what if we create turn the roof of a building near LAX Airport into our very own billboard, so only people who are actually on a plane — and might have the “luck” of being in the same flight as Kevin Hart and his heist crew — could see it? The billboard was then recorded through a plane for our social asset and was even part of Zach Burr Abel's post about the movie.
